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transformer #5

Instagram, Pinterest & Co - The power of photos

Sue B. Zimmerman
Special Guest Sue B. Zimmerman
The Future Web is absolutely visual! More and more social Content is published and shared on one of the visual PowerTools: Instragram and Pinterest. In this Episode we discuss the best Options to use these Tools for your Branding or Performance Strategy. SPECIAL GUEST: Sue B. Zimmerman - the Instragram Expert. The Interview by Host Ingo Stoll was recorded live at the Social Media Marketing World 2014 #SMMW14 - Awesome #InstFun :).
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neuwaerts.fm

transformer #4

How the NOW Revolution challenges your Business Culture

Jay Baer
Special Guest Jay Baer
'The NOW Revolution' - according to New York Best Selling Author and Digital Marketing Advisor Jay Baer one of the greatest Challenges for the existing Business Culture and the common Marketing of our Days. "Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity." Social Media and Real-Time Communication require new Playbooks for Marketing, because the old Story of interruptive Marketing fades away. We had the Chance to talk to Jay Baer in San Diego at the Social Media Marketing World 2014 about leaving the Comfort Zone, Innovation Culture and the Importance of Employee Advocates for your Brand.
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neuwaerts.fm

transformer #3

Have we lost the Social in Social Media? The Return on Relationship

Ted Rubin
Special Guest Ted Rubin
Have we lost the Social in Social Media? This Question was the Title for the Keynote Panel on March 28th 2014 at the Social Media Marketing World 2014 in San Diego, California. Ted Rubin, author of 'Return on Relationship' (#RonR), free Consultant and Social Media Strategist war Part of the Panel, joined by Jay Baer, Nichole Kelly and Jeffrey Rohrs. I had a Chance to talk to him after that on the Future of Social Media, true Engagement and Observations on 'Social vs. Media'.
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